Work
We’ve built new publications from scratch, created sponsored content packages for major global brands (Audi, Goldman Sachs, Rolex), written marketing emails for Nike, named gear for The North Face, and produced short and longform videos.
Services
Brand storyCopywritingCommunicationsEditorialMessagingNamingNewslettersPositioningStrategyVideoWebsite copy and designWhite papers, case studies, reports
| Project | About | Services | |
|---|---|---|---|
| Nike summer ready |  | We produced taglines, description copy, app UX copy, and subject lines for Nike’s 2025 Summer Ready marketing campaign. The work appeared across multiple touchpoints: Nike.com, the company’s app, and marketing emails. | CopywritingTaglinesEmail |
| Acumen America Cannes |  | Acumen America launched a new partnership with Reckitt and Serena Williams at the Cannes Lions Festival. We worked with Acumen America’s managing partners ahead of the launch on messaging and brand story; coordinated comms and launch… | MessagingBrand StoryCommsMedia training |
| The North Face FW25 |  | The North Face's fall and winter 2025 collection needed product names. We crafted a hierarchical system that grouped like items in a simple and coherent way while still giving individual pieces distinctive and marketable names… | NamingBrand StoryStrategy |
| Spotify thought leadership |  | Spotify Advertising tapped us for their longform efforts. We worked with the global streaming platform’s advertising team to ideate, research, and write thought leadership transforming interviews with the C-suite into ideas and… | EditorialStrategyLinkedIn |
| Acumen America Summit video |  | When Acumen America gathered the founders of their portfolio companies for the first time in the impact fund’s 10-year history we imagined and produced a 10-minute documentary to screen the opening night of the Summit. | Brand storyEditorialMessagingProductionVideo |
| Acumen America Summit |  | Acumen America hosted their 40+ portfolio companies in Sonoma for a two-day Summit. We oversaw all content and messaging for the event: correspondence and marketing materials, the program distributed to attendees, a short documentary… | Brand StoryEditorialEventsMessaging |
| The North Face product description |  | The North Face wanted their product descriptions to tell a story, rather than list out materials. Alongside the legacy outdoor company’s global brand narrative director, we built a new, editorially-focused concept for product… | Brand StoryStorytellingStrategyCopywriting |
| Condé Nast |  | We concepted and created sponsored content packages for globally prominent brands such as Amazon, Audi, Goldman Sachs, and Rolex with Condé Nast's internal creative agency that appear in print, video, and online across titles… | EditorialScript writingStrategyVideo |
| PepsiCo |  | We wrote copy for PepsiCo’s corporate website. Our team conducted interviews with stakeholders and collaborated with Pepsi’s agency partner to tell the story of the corporation’s evolution. | CopywritingStrategyMessaging |
| Tribeca Film Festival |  | We designed, edited, and produced the festival’s 250-page programming guide. | EditorialDesignProduction |
| Google case studies |  | Google's Advanced Protection Program marketing team wanted case studies that told a success stories about how their ironclad protection empowers companies and gives them much-needed extra security. | Case studiesDesignStrategy |
| Acumen America website |  | When Acumen America needed a new website to illustrate why they are the leading impact fund investing in solutions to America’s poverty problem, we worked alongside design and dev partner Slam Media Lab to bring their story to life. | Brand StoryMessagingStrategyCopywriting |
| Dropbox |  | We worked with Dropbox’s marketing team to produce longform content, videos, microsites, customer stories, eBooks, and more for their Experience Dropbox platform. | VideoStrategyEditorialWhite paper |
| Wave Sports |  | The sports media company engaged us to concept, develop, write, and design a series of white papers detailing trends at the intersection of sports, entertainment, and culture. | WhitepaperDesignStrategyEditorial |
| American Birkebeiner |  | North America’s largest cross country ski marathon puts out an annual print magazine, The Birch Scroll. The race’s 50th anniversary edition of The Birch Scroll, in 2024, was bigger and more in-depth than ever. | EditorialStrategy |
| Filmhub case studies |  | Filmhub gives indie darlings, festival stalwarts, and aspiring auteurs financially lucrative distribution and a suite of tools to track it easily. We spoke with directors who have worked with the distributor and produced case studies… | EditorialStrategyCase studies |
| Acumen America Where to Next |  | For Acumen America, a venture capital firm focused on breaking the cycle of poverty, we built an editorial platform that examines collective and systemic problems in the United States. | StrategyEditorialThought Leadership |